Paramount last year (under new ad chief John Halley) also leaned into an agency holding company model, and earlier this year NBCUniversal (then led by current X Corp. WBD’s restructure follows similar moves by Paramount and NBCUniversal over the past year, and with Disney, AMC Networks and others also seeing major changes to their advertising divisions.

“We are leveraging the power of our world-class content, platforms and partnerships to drive how the market works now – and for years to come.” This new structure will allow us to deliver what matters most for all – creating a single and seamless interface into the full world of WBD,” said WBD ad sales chief Jon Steinlauf.

“Over the past year, we have been listening to our clients and partners and have seen firsthand what is delivering real value for them and great performance for us. Meanwhile, Laura Galietta, Robert Voltaggio and Andrea Zapata will continue to oversee integrated ad sales marketing ad sales revenue planning and operations and ad sales research, measurement, data and insights, respectively.

“This team will work more closely with other WBD divisions like theatrical, distribution, gaming and licensing for topline revenue optimization,” the company says. Sheereen Russell will lead a new client partnerships team. Ryan Gould will lead WBD’s digital ad team, including Max, Discovery+, WBD Stream and CNN digital, as well as programmatic sales. Jon Diament will oversee WBD’s sports portfolio and also work with WBD’s clients who are also official league partners with MLB, NBA and the NHL. There will also be executives tasked with specific strategic areas. How All Elite Wrestling Is Taking on WWE: A Q&A With CEO Tony Khan on the State of the Business

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